In an exclusive video, Healio Gastroenterology spoke with Brian Dooreck, MD, of Gastrointestinal Diagnostic Centers in Pembroke Pines, Fla., about the colorectal cancer provider outreach program, or CRC POP.
“[Giving] patients the instruction, the direction, the reassurance is what this program about,” he said.
Dooreck and colleagues began CRC POP about 6 months ago when they realized patients were being told they had CRC right after surgery or any procedure, but they were not being told they had help and support. The initiative’s goal is to help the approximately 14,000 gastroenterology (GI) providers and their audience includes 150,000 CRC patients diagnosed every year.