Listening to End Users Is Essential — Here’s How One Digital Health Startup Used Feedback to Revamp Its Platform (MedCity News)

Jona, a microbiome profiling startup, revamped its user interface based on early feedback, making its reports easier to navigate. The company offers an at-home microbiome testing kit that analyzes stool samples and uses AI to generate personalized health insights related to gut health. Initially, users struggled with understanding the complex data and recommendations. Jona’s updated interface now focuses on key health areas such as GI, metabolic, brain, and skin health, enhancing user experience and clarity.