Retail chains including CVS Health, Walmart and Walgreens are using the data they collect from millions of customers who sign up for COVID-19 vaccines to better tailor their marketing efforts and promote their stores and services, according to a March 2 Wall Street Journall report.
1. The retail giants are able to gather information from their customers when they register for shots and enroll in their patient systems. In addition to marketing efforts, the data also help streamline vaccinations and improve record keeping, the companies said.
2. CVS executives told the Journal said the company plans to stay in touch with vaccine recipients after they receive their second shot and use the information collected from the registration process to better market to them. A company spokesperson declined to comment on CVS’ use of medical information for marketing purposes.