The article highlights how consumerization is transforming healthcare, with Exact Sciences’ Cologuard as a key example. Over its 10 years, Cologuard has made colorectal cancer screening more accessible through a noninvasive at-home test, reducing barriers associated with traditional colonoscopies. This innovation has led to a significant increase in screening rates and early cancer detection, saving billions in healthcare costs. The success of Cologuard illustrates the potential of consumerization in making healthcare more patient-centered and efficient.
A Consumerized Diagnostic: Looking Back And Ahead On A Decade Of Cologuard (Forbes)
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