Gastroenterology practices are standing at a crossroads. Rising labor costs, payer pressure, and mounting regulatory demands are squeezing margins—while demand for procedures like colonoscopies continues to climb. The contradiction is striking: opportunity has never been greater, yet so has the pressure to evolve.
In a revealing new advisory from Ziegler’s Andrew Colbert, five strategic routes are emerging—each with its own tradeoffs, rewards, and risks. Some practices are doubling down on independence. Others are taking unexpected routes toward capital, partnerships, or scale.
The question is no longer if change is coming—it’s which direction will you choose when it arrives?
Explore the strategies shaping the future of GI—and how practice owners are making the hardest decisions of their careers.