Can personalized risk messages really motivate people to get screened for colon cancer? A large randomized trial across 41 primary care clinics suggests not. Patients who received tailored risk scores were no more likely to complete screening than those given generic reminders—and in some cases, were less likely to undergo colonoscopy, especially if told their risk was low. Yet, the twist came at one health system where stool test uptake did increase with personalized messaging. The findings raise a provocative question: could emphasizing non-invasive stool testing over colonoscopy be the future of personalized screening strategies?
Personalized Colon Cancer Risk Message Fails to Boost Screening Uptake (MedPage Today)
0