A recent study in Gastroenterology Nursing analyzed the top TikTok videos on IBD, revealing that 83% were personal stories, often touching on ostomies, advocacy, and disease management. Despite the platform’s popularity among young adults with IBD, none of the most-viewed content came from healthcare providers. The study found poor quality scores overall—signaling a major opportunity for clinicians to engage and educate directly through this powerful medium.
How TikTok Shapes IBD Conversations (Docwirenews)
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