Apple is making strides to establish a significant presence in the healthcare sector by incorporating health monitoring and disease prevention features into its flagship products, as reported by Bloomberg on Nov. 1. Central to Apple’s marketing strategy for the Apple Watch is its focus on health and fitness. The latest model of the watch boasts features such as a built-in thermometer for fertility planning, a blood oxygen level sensor, sleep monitoring capabilities, and the ability to conduct electrocardiograms. Additionally, Apple has transformed the iPhone into a device that not only monitors fitness but also provides access to medical records from hospitals.
In recent times, Apple has collaborated with Aetna and UnitedHealthcare and has plans to evolve its upcoming Vision Pro headset into a device centered on health and fitness. Apple envisions a future where individuals will depend less on specialized medical equipment, leading to fewer blood tests and doctor visits. Tim Cook, Apple’s CEO, has emphasized that enhancing health is the most profound impact Apple can have on society. Bloomberg suggests that this direction could be highly profitable for Apple, as the health and fitness tracking market is projected to grow into an industry worth nearly $200 billion annually in the coming decade.