This Toilet Paper Helps Prevent Colorectal Cancer (Little Black Book)

In an innovative push to break the stigma around colorectal cancer and encourage early detection, Fondation Digestive and LG2 have launched the ‘Scanitary Paper’ campaign—a toilet paper embedded with a QR code that directs users to Clic Santé to book a stool screening test. This clever initiative, timed for National Colorectal Cancer Awareness Month (March 2025), targets people in the most relevant setting: the bathroom. With 90% of colorectal cancers being curable if detected early, this simple yet effective call to action could save lives.