A hospital’s digital front door is an essential part of its strategy to engage patients throughout each point of their healthcare journey using technology they have already integrated into their everyday lives.
Below, seven executives from hospitals and health systems across the country discuss the importance of their organization’s digital front door and what strategies went into the building of their websites.
Editor’s note: Responses have been lightly edited for clarity and style.
Nick Ragone, executive vice president and chief marketing officer, Ascension (St. Louis): As a unified consumer brand, Ascension is delivering on our promise of compassionate, personalized care, as well as on a promise of access, availability and navigation of care.