Freestanding GI centers are fighting tight margins, shrinking reimbursements, and rising costs. Yet, some are thriving.
According to Dr. Nalini Guda, success comes down to a blend of operational discipline and smart growth strategies — from cutting room turnover times to just minutes, to exploring new revenue streams like endoscopic ultrasound outside hospitals.
Technology, staffing efficiency, smarter scheduling, and cost negotiations all play a role, but profitability isn’t automatic. It requires relentless focus on workflows and innovation.
The question: which centers will adapt fast enough to capture the next wave of GI volume growth?