The White House has unveiled “TrumpRx,” a government-run website that will allow Americans to buy prescription drugs directly from manufacturers. Pfizer is the first to sign on, agreeing to sell all of its drugs at reduced “most favored nation” prices to Medicaid and on TrumpRx. In exchange, the company secures a three-year exemption from national-security-related tariffs, provided it invests in U.S. manufacturing. The deal marks a major shift in drug pricing strategy—one Trump says will set the tone for future pharma negotiations.
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